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Proactiv focuses on fighting breakouts with our exclusive Smart Target™ technology and benzoyl peroxide microcrystal technology that delivers more blemish-fighting ingredients into the pores, exactly where breakouts start.


Our Original Proactiv System revolutionised acne care and contains 3 powerful steps to cleanse, tone and repair your skin. The original system, used by millions, helps to clear and prevent breakouts with 2.5% benzoyl peroxide microcrystal technology that is delivered deep into your pores. This effective, multi-step regimen is designed to improve the quality of your skin and give you the clear skin confidence you’ve always wanted.


Our Proactiv+ system delivers more exceptional skincare benefits so you can use one skincare system to manage breakouts and address other skin issues, like the look of large pores, dry skin, uneven texture and tone, visible post-acne marks and loss of radiance. Proactiv+ helps to clear breakouts and gives a more radiant-looking complexion.


Breakouts are tough, on teens, and on women and men of all ages. The effects are not just skin deep; it also impacts your self-esteem. Being in control of your breakouts frees you to feel positive about your skin – and yourself – outside and inside. That's what Proactiv can do for you; help reveal your true self to the world. Proactiv combines effective blemish fighters into an easy to use, daily skin care regimen. With Proactiv, your beautiful skin, and the confidence that comes with it, will continue to improve even after your breakouts have cleared. That is priceless.





Since launching over 20 years ago, the Proactiv system has revolutionised the way we look at acne care.  Proactiv uses a combination of breakthrough acne-fighting technology and effective skincare ingredients that work together to help clear breakouts and stop them reappearing, leaving you with the clear, radiant-looking skin you’ve always wanted! Both of our systems are made up of 3 easy steps and contain acne-fighting ingredients that target the source of blemishes. Proactiv’s unique formulas work together to produce visible results. And just like a recipe, a formula is more than just a list of ingredients. It’s the method, quantity and quality of every ingredient that make the Proactiv difference.


Acne is a complicated and continuous cycle. It is also chronic and incurable. Acne symptoms can be controlled with blemish fighting products but the underlying condition can last for years or even decades. Acne begins when your pores become blocked by a build-up of dead skin cells and oil from the sebaceous gland. This gives acne causing bacteria the chance to multiply under your skin, leading to breakouts.


But acne is a lot more than just breakouts. Some solutions can cause dryness and irritation. And problems common to blemish-prone skin include uneven tone, post-acne marks, excess oil and shine, redness and blotchiness, large-looking pores, and a dull, ashy complexion.


Both Proactiv systems not only help to clear your skin they also prevent acne-causing bacteria from blocking the pore, helping to avoid outbreaks from happening in the first place. Our multi-step skin care systems combine cleansing, toning and hydration with acne-fighting ingredients to give you clearer, healthier-looking skin. The benzoyl peroxide technology in each system targets the source of blemishes and is delivered directly into the pore to help clear acne-causing impurities that can lead to a flare up. This minimises the amount of ingredients on the skins surface, helping to reduce dryness and irritation, leaving you with a clearer and brighter complexion.

Clear blemishes and prevent future breakouts

Improve visible texture and clarity

Control and balance oily skin

Brighten and smooth skin

Enhance overall skin radiance

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